What do we call a specific group of people at whom a drama is aimed?

Prepare for the SQA National 5 Drama Exam with flashcards and multiple choice questions. Each question offers hints and explanations. Ace your exam!

The term "target audience" refers to the specific group of people that a drama, play, or performance is primarily created for and intended to reach. This concept is crucial in drama and theatre as it influences many aspects of the production, including the content, themes, and marketing strategies. Understanding the target audience helps playwrights, directors, and producers tailor their work to resonate with the values, interests, and preferences of that particular group.

The other terms provided do not accurately capture this specific intent. "Demographic" refers to the statistical characteristics of a population, such as age, gender, education level, and income, which may inform the target audience but is a broader and more general category. A "focus group" is typically a selected group of individuals assembled to provide feedback on a specific topic, product, or idea, but it is not inherently linked to the inherent audience of a drama piece. "Community" suggests a larger social grouping but does not specify the targeted characteristics relevant to drama audiences. Thus, "target audience" is the most precise term for the intended viewers of a performance.

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