What does shading in make-up typically aim to achieve?

Shading in makeup typically aims to create the illusion of depth and dimension on the face. By strategically applying darker shades to certain areas, such as the sides of the nose, under the cheekbones, and along the jawline, makeup artists can achieve a contouring effect that makes these areas appear more pronounced or "shrunken." This technique helps to sculpt the face and enhance its natural structure.

The other choices focus on different aspects of makeup application. For instance, enhancing the brightness of features usually involves highlighting, which contrasts with the purpose of shading. Adding color to the cheeks pertains to blush application, which is distinct from shading techniques. Defining eyebrow shape is related to the use of brow products rather than shading for contouring the face. Thus, the primary goal of shading aligns best with creating a sense of depth and reducing the prominence of certain features.